At Bayobab, we cultivate a culture of partnership within and outside the company, fostering a sense of pride and commitment among our team. This sentiment, akin to the resilience of the baobab tree in its ecosystem, is what we call ‘Standing Tall’, a core aspect of our employee value proposition.

Creating an inclusive and dynamic workplace where everyone can thrive and contribute to our collective success is a key priority at Bayobab. With a diverse workforce representing 38 nationalities, we embrace innovation and diversity, fostering a culture that empowers each member of the Bayobab team. The diversity, combined with our hybrid work model, fuels creativity and empowerment, driving sustainable engagement, inspiring leadership, and an inclusive culture.

Our vital work policies allow us to prioritise flexibility and inclusivity, aligning our multi-country teams toward shared goals. Our open culture values diverse perspectives and feedback, creating an environment where every voice is heard and valued. Collaboration and team spirit are fostered through regular cultural events and cross-location gatherings, strengthening bonds across our footprint.

From our Diversity and Women Empowerment Programmes to our Graduate and Succession Development Programmes, we strive to empower future leaders and provide opportunities for growth and advancement. Our recruitment practices actively seek female talent for leadership roles, ensuring inclusivity and representation across all levels of the organisation.

Bayobab stands tall in our commitment to multi-cultural talent, diversity, and creativity, as they fuel our culture, innovations and enhance the quality of our work. As a proud MTN Group subsidiary, Bayobab is honoured to have our Standing Tall ethos included in the first ever MTN Group People Report. This comprehensive report highlights the strength, achievements, and leading human capital practices across MTN markets – you can read the Bayobab Impact on page 55 of the below report: