Bayobab, formerly MTN GlobalConnect, is set to become a Telecom WhatsApp Business Solution Provider (BSP) and secure its place in WhatsApp’s directory of BSPs. Remarkably, Bayobab will become the first telecommunications provider to achieve this milestone across Africa.
In its role as the designated BSP, Bayobab will enable MTN’s 290 Million subscribers and further empower SMEs and digital enterprises to harness the power of the WhatsApp Business Platform through conversational messaging, in addition to providing invaluable support to businesses in leveraging the WhatsApp cloud API hosted by Meta.
This integration embodies Bayobab's ambitious vision, which centres on delivering next-gen digital solutions in collaboration with mobile network and technology companies. At its core, Bayobab’s Communication Platform business serves as a central interconnection node, facilitating secure and scalable global communication traffic within and between Africa and the rest of the world. This is achieved through its highly encrypted communication platform services, covering Voice, Signalling, SMS, Roaming, Cloud Numbering, and APIs.
WhatsApp in Africa: A Growing Digital Ecosystem
At its core, this integration will empower Bayobab to amplify businesses' outreach through a myriad of WhatsApp Business Platform services on the world’s most popular messaging platform with over 100 billion daily messages.
A Vision of a Digitally Connected Africa
This integration serves as a symbol of Bayobab’s vision to create an advanced and fully integrated digital ecosystem, revolutionising the way businesses communicate and connect with their customers, ushering in an era of unparalleled convenience and efficiency with a relentless commitment to innovation and a shared dedication to shaping a digitally interconnected future.