At Bayobab, we believe that success stems not only from innovation but also from integrity and responsibility. As a proud recipient of the GLF (Global Leaders Forum) Code of Conduct against Fraud Attestation for the third year in a row, we reaffirm our commitment to doing the right thing, being customer-obsessed, and fostering collaboration with industry partners and peers.
A Milestone in ethical leadership
The GLF Code of Conduct serves as the benchmark for ethical business practices within the international telecommunications ecosystem. It enshrines seven principles that promote transparency, prevent fraud, and ensure collective accountability among global carriers. By achieving this certification, Bayobab demonstrates its alignment with these principles and its unwavering dedication to maintaining the highest standards of integrity.
This attestation underscores our proactive approach to combating fraud, a global challenge that impacts the entire ICT ecosystem. Bayobab is proud to stand at the forefront of this battle, contributing to safer and more secure networks for our customers and partners.
How we lead by doing the right thing
At Bayobab, ethical conduct isn’t just a compliance checkbox - it’s a core part of who we are. By adhering to the GLF Code of Conduct, we:
- Prioritise prevention: Implement cutting-edge systems to detect and prevent fraudulent traffic at its source;
- Share insights: Collaborate with peers to exchange critical information, ensuring that fraudulent activities are addressed swiftly and collectively;
- Empower customers: Offer customers greater control by providing transparency and options to block specific traffic; and
- Go beyond compliance: This reflects our belief in doing what’s right for the industry, the communities we serve, and the future of connectivity.
Customer-obsession and collaboration: Driving better outcomes towards a safer future
Our customers are at the heart of every decision we make. By championing fraud prevention and ethical practices, we are safeguarding not just their communications but their trust. Every measure we adopt is designed to create seamless, secure, and reliable experiences.
Mazen Mroue, CEO of MTN Digital Infrastructure (Bayobab), shared what drives the company’s commitment in the fight against fraud, “We recognise that combating fraud is not a solo endeavour - it requires collaboration across the ICT industry. That is why we actively engage with partners and peers to establish best practices and develop innovative solutions. This attestation is a testament to the power of collective action in addressing industry-wide challenges”.
Celebrating a shared achievement
As part of the industry’s broader initiative, the 8th Annual Fraud Report, published by the GLF, highlights the progress made in the fight against fraud. Bayobab’s attestation is featured as a shining example of what can be achieved through collaboration and accountability.
This milestone inspires us to continue pushing boundaries in ethical practices and customer service excellence. We invite you to join us in celebrating this achievement and to work together towards a more secure and interconnected future.
Follow our journey, explore our commitments, and learn how Bayobab is shaping the future of telecommunications by doing the right thing - every time - in pursuit of Connecting Africa.
